Stretto di Messina chief executive officer Pietro Ciucci said that goal is to add value to the urban landscape and the coast affected by construction of the bridge and its connections.

The multi-purpose centre will house exhibition, commercial and convention facilities as well as a hotel. It is intended to help attract investment to the area, which is set to benefit increased tourism following construction of the record-breaking suspension bridge. The bridge's 3.3km-span would be the longest in the world.