Hammons Holdings has been awarded a 20-year contract to operate the bridge climb. “Hammons Holdings outlined a strong and clear vision for developing new climb routes, improving accessibility and introducing new technologies for a more interactive and innovative visitor experience,” said a spokesperson for New South Wales Roads & Maritime Services.

The company is taking over from BridgeClimb, which has been running the visits for nearly 20 years.

The state received 13 expressions of interest received from Australian and international tenderers.

Hammons Holdings director David Hammon said: “Underpinning our vision for the bridge is the idea of improving accessibility for the public and bringing it to life with new technology, so that more visitors can experience this iconic landmark in a safe and sustainable way.”

He added: “Our vision is to recreate the people’s bridge – we will be exploring ways to safely expand access to new areas of the bridge, use innovative technology to bring the bridge to life, and make its history and connectivity a more central part of the experience."

The new contract term will start from 1 October 2018.